How to Use Pinterest For Business The Ultimate Marketers Guide

How to Use Pinterest For Business The Ultimate Marketers Guide Pinterest is that fun platform where people plan unrealistic weddings, right? They can do that, but they can also do more. They look for recipes, plan their homes and so much more. After all, there are over 75 billion ideas  out there. What if your business was able to show potential customers how your product or services could help them actually accomplish their ideas? Using Pinterest allows your business to do just that. When your customers are searching for inspiration or solutions, your organization can be there to help them achieve what they want. However, you need to be strategic with your Pins. It’s easy to jump on to the platform and start saving Pins everywhere. In this post, we’ll show you exactly how to use Pinterest for your business, making it a key piece in your social media marketing strategy. Do This With : Did you know you can schedule Pins on your marketing calendar, and measure their performance with robust analytics, with ? Try it free for two weeks or schedule a demo to start saving time on social media marketing. Download Your Pinterest Marketing Strategy Template When you’re ready to actively start planning your Pinterest strategy, use our free template. In this post, well show you how to complete each slide, so you can build an effective and clearly documented strategy in no time flat. Pinterest is still relatively new in the world of social media. So instead of searching for all the need-to-know information you want, we compiled it into one infographic. Get the 411 on #Pinterest marketing with this handy infographic.Is Your Audience On Pinterest? The first step in using Pinterest for marketing your business is to figure out if your audience is even active on the channel. How do you do this? First, determine the demographic makeup of the 175 million people who use Pinterest. Then see if your target audience falls into that category. If they do, Pinterest may be the channel for you. The Demographics of Pinterest According to the latest data from Pinterest and other sources, this is the current demographic makeup of Pinterest users as of 2016. How to Determine If Your Target Audience Fits The Bill So now that you have a bit of background on the demographics of Pinterest users, how do they compare to your target audience? If your target audience is primarily female Millennials, it would make sense to start investing time into creating content for a Pinterest profile. If your audience doesn’t fit the current Pinterest audience demographic, it may not make the most sense to spend time creating content for this social media channel. Is your target audience active on Pinterest?Do Your Business Objectives Match What Pinterest Has To Offer? You’ve decided that Pinterest is something you want your social media team to invest in. So what’s next? You need to figure out how you are going to tie your business objectives to your Pinterest marketing strategy. How To Find Your Business Objectives Your business objectives are the overarching goals that have been created by upper management that need to be met by the end of the year. These are the objectives that every team in your company helps contribute to. Some example business objectives could be: â€Å"We want 60% of our audience to be millennials.† â€Å"We want to be the number one soft drink for women over 40.† â€Å"We want to sell more ski resort passes to college-aged vacationers.† Because these objectives are so high level, they’ve probably already been decided by your CEO, CMO, etc. Schedule a meeting or email them to find out exactly what those objectives are (if you don’t already know). Here's how to connect your #Pinterest #marketing strategy to your business objectives.How Is Being On Pinterest Going To Benefit My Business? The next thing you need to determine after you’ve gotten your business objectives is: How is being on Pinterest going to benefit my business? This question should be answered anytime you try something new. Your answers are going to vary based on what your business wants to achieve. There are two steps to this process, the first is determining what your business wants to achieve (your business objectives). Then your marketing team needs to determine if the suggested channel is going to be beneficial in helping you reach your goals. For example, if your business wanted to engage more with your customers and increase product recall, pinning your products to Pinterest could provide that benefit. If it makes sense to your marketing team, pursue Pinterest. You’ll never know if something works unless you try. How could #Pinterest marketing benefit your business?How To Create Your Pinterest Boards By now you’ll have set your account. You’re all ready to go. Until you realize your profile is completely blank. It’s time to add some boards. Boards are like groups that hold certain categories of pins. Each one of these boards has a title, which needs to be awesome enough to grab the attention of your audience and make them want to follow it. So how do you know what types of boards create? Recommended Reading: How To Create A Marketing Strategy That Will Skyrocket Your Results By 9,360% Create Boards Around Your Content Core Your content core is a special place where you take into consideration what your audience cares about and combine it with what you want to say. Your content core is basically the intersection between what your audience cares about, and your brand's expertise: Create Pinterest boards about topics in your core.   Once you have your board topics figured out you can move on to naming them. Record your content core topics in your template. How to Choose The Right Titles Pinterest suggests you should set your boards up like window displays. You want them to appeal to your audience’s tastes and also keep them coming back for more. Here’s a basic look at it from their perspective: Rebekah Radice takes Pinterest’s advice one step further with a few great ideas  that’ll help you choose memorable names for your boards. Make them: Eye-catching. Keyword rich. Content specific. She’s right. Start With: If you’re just starting out on Pinterest, come up with two different board ideas. Build those to start with. If you’ve been on Pinterest for awhile now, focus on cleaning up two of the Pinterest boards you already have. When going through your boards, make sure there aren’t any exact duplicates, make sure the links work, and add keywords to the descriptions. Maybe even rewrite descriptions, so they are stronger. So how do you set up your boards once you’ve decided on a title? First, go to your Pinterest profile and select Boards: After that, all you have to do is enter your board name. For this example, let’s say we’re a local farmers market. A great board title could be Seasonal Recipes. Record your board titles in your template. How should brands select #pinterest board categories and titles? Find out here.How To Curate Pins Something like 80% of the content shared on Pinterest are Repins (now called Saves). Start out by exploring Pinterest for content you think your audience will enjoy, and save that awesome stuff. When Pinning, abide by the 80/20 rule: Share 80% of other people’s content and only 20% of your own. For every piece of content that you share, that is yours, save four Pins from others. As you begin, your goals will be: Make connections with other pinners by following them, liking, saving, and commenting on their Pins. Build your content foundation with curated content to find your audience and build a following. Know what your niche likes so you can share more of that. Record the topics your curated content should cover in your template. Recommended Reading: How to Curate Content For Social Media To Help Boost Your Reach How To Create Your Pins While the 80/20 rule says that you should Pin 80% of your content, you’ll still need to figure out how to create the other 20% of those pins. Here’s how to do it. Writing Your Pin Descriptions Mitt Ray writes about Pinterest a lot. And he compiled some interesting data  to help you write better descriptions for your Pins so you can get the attention your content deserves. Mitt suggests that by writing a great Pin, your audience will have a better chance of finding your awesome content. Writing An Awesome Pin: Longer descriptions get the most Repins.  Aim for slightly more than 300 characters. Buzzfeed found that robust descriptions, especially if your image isn’t beautiful, interesting, or useful, combined with positivity  help get them more Saves and click-throughs. Include a link back to your site.  Adding a link back to your site will make your entire description a clickable link. Write a killer call to action.  If you want your Pins to convert, inspire Pinners to click through with an awesome call to action. Use keywords.  Your audience uses keywords to find the content they want. If you’ve focused your blog on an SEO content strategy, you’ve already located the keywords you know your audience is searching for, so include those in your descriptions. Mention others.  When you share other people’s content, mention them as a thank you. Plus, you’ll make more friends that way! How to Use Pinterest For Business The Ultimate Marketers Guide Pinterest is that fun platform where people plan unrealistic weddings, right? They can do that, but they can also do more. They look for recipes, plan their homes and so much more. After all, there are over 75 billion ideas  out there. What if your business was able to show potential customers how your product or services could help them actually accomplish their ideas? Using Pinterest allows your business to do just that. When your customers are searching for inspiration or solutions, your organization can be there to help them achieve what they want. However, you need to be strategic with your Pins. It’s easy to jump on to the platform and start saving Pins everywhere. In this post, we’ll show you exactly how to use Pinterest for your business, making it a key piece in your social media marketing strategy. Do This With : Did you know you can schedule Pins on your marketing calendar, and measure their performance with robust analytics, with ? Try it free for two weeks or schedule a demo to start saving time on social media marketing. Download Your Pinterest Marketing Strategy Template When you’re ready to actively start planning your Pinterest strategy, use our free template. In this post, well show you how to complete each slide, so you can build an effective and clearly documented strategy in no time flat.How to Use Pinterest For Business: The Ultimate Pinterest Marketing GuideWhat Should Marketers Know About Pinterest? Pinterest is still relatively new in the world of social media. So instead of searching for all the need-to-know information you want, we compiled it into one infographic. Get the 411 on #Pinterest marketing with this handy infographic.Is Your Audience On Pinterest? The first step in using Pinterest for marketing your business is to figure out if your audience is even active on the channel. How do you do this? First, determine the demographic makeup of the 175 million people who use Pinterest. Then see if your target audience falls into that category. If they do, Pinterest may be the channel for you. The Demographics of Pinterest According to the latest data from Pinterest and other sources, this is the current demographic makeup of Pinterest users as of 2016. How to Determine If Your Target Audience Fits The Bill So now that you have a bit of background on the demographics of Pinterest users, how do they compare to your target audience? If your target audience is primarily female Millennials, it would make sense to start investing time into creating content for a Pinterest profile. If your audience doesn’t fit the current Pinterest audience demographic, it may not make the most sense to spend time creating content for this social media channel. Is your target audience active on Pinterest?Do Your Business Objectives Match What Pinterest Has To Offer? You’ve decided that Pinterest is something you want your social media team to invest in. So what’s next? You need to figure out how you are going to tie your business objectives to your Pinterest marketing strategy. How To Find Your Business Objectives Your business objectives are the overarching goals that have been created by upper management that need to be met by the end of the year. These are the objectives that every team in your company helps contribute to. Some example business objectives could be: â€Å"We want 60% of our audience to be millennials.† â€Å"We want to be the number one soft drink for women over 40.† â€Å"We want to sell more ski resort passes to college-aged vacationers.† Because these objectives are so high level, they’ve probably already been decided by your CEO, CMO, etc. Schedule a meeting or email them to find out exactly what those objectives are (if you don’t already know). Here's how to connect your #Pinterest #marketing strategy to your business objectives.How Is Being On Pinterest Going To Benefit My Business? The next thing you need to determine after you’ve gotten your business objectives is: How is being on Pinterest going to benefit my business? This question should be answered anytime you try something new. Your answers are going to vary based on what your business wants to achieve. There are two steps to this process, the first is determining what your business wants to achieve (your business objectives). Then your marketing team needs to determine if the suggested channel is going to be beneficial in helping you reach your goals. For example, if your business wanted to engage more with your customers and increase product recall, pinning your products to Pinterest could provide that benefit. If it makes sense to your marketing team, pursue Pinterest. You’ll never know if something works unless you try. How could #Pinterest marketing benefit your business?How To Create Your Pinterest Boards By now you’ll have set your account. You’re all ready to go. Until you realize your profile is completely blank. It’s time to add some boards. Boards are like groups that hold certain categories of pins. Each one of these boards has a title, which needs to be awesome enough to grab the attention of your audience and make them want to follow it. So how do you know what types of boards create? Recommended Reading: How To Create A Marketing Strategy That Will Skyrocket Your Results By 9,360% Create Boards Around Your Content Core Your content core is a special place where you take into consideration what your audience cares about and combine it with what you want to say. Your content core is basically the intersection between what your audience cares about, and your brand's expertise: Create Pinterest boards about topics in your core.   Once you have your board topics figured out you can move on to naming them. Record your content core topics in your template. How to Choose The Right Titles Pinterest suggests you should set your boards up like window displays. You want them to appeal to your audience’s tastes and also keep them coming back for more. Here’s a basic look at it from their perspective: Rebekah Radice takes Pinterest’s advice one step further with a few great ideas  that’ll help you choose memorable names for your boards. Make them: Eye-catching. Keyword rich. Content specific. She’s right. Start With: If you’re just starting out on Pinterest, come up with two different board ideas. Build those to start with. If you’ve been on Pinterest for awhile now, focus on cleaning up two of the Pinterest boards you already have. When going through your boards, make sure there aren’t any exact duplicates, make sure the links work, and add keywords to the descriptions. Maybe even rewrite descriptions, so they are stronger. So how do you set up your boards once you’ve decided on a title? First, go to your Pinterest profile and select Boards: After that, all you have to do is enter your board name. For this example, let’s say we’re a local farmers market. A great board title could be Seasonal Recipes. Record your board titles in your template. How should brands select #pinterest board categories and titles? Find out here.How To Curate Pins Something like 80% of the content shared on Pinterest are Repins (now called Saves). Start out by exploring Pinterest for content you think your audience will enjoy, and save that awesome stuff. When Pinning, abide by the 80/20 rule: Share 80% of other people’s content and only 20% of your own. For every piece of content that you share, that is yours, save four Pins from others. As you begin, your goals will be: Make connections with other pinners by following them, liking, saving, and commenting on their Pins. Build your content foundation with curated content to find your audience and build a following. Know what your niche likes so you can share more of that. Record the topics your curated content should cover in your template. Recommended Reading: How to Curate Content For Social Media To Help Boost Your Reach How To Create Your Pins While the 80/20 rule says that you should Pin 80% of your content, you’ll still need to figure out how to create the other 20% of those pins. Here’s how to do it. Writing Your Pin Descriptions Mitt Ray writes about Pinterest a lot. And he compiled some interesting data  to help you write better descriptions for your Pins so you can get the attention your content deserves. Mitt suggests that by writing a great Pin, your audience will have a better chance of finding your awesome content. Writing An Awesome Pin: Longer descriptions get the most Repins.  Aim for slightly more than 300 characters. Buzzfeed found that robust descriptions, especially if your image isn’t beautiful, interesting, or useful, combined with positivity  help get them more Saves and click-throughs. Include a link back to your site.  Adding a link back to your site will make your entire description a clickable link. Write a killer call to action.  If you want your Pins to convert, inspire Pinners to click through with an awesome call to action. Use keywords.  Your audience uses keywords to find the content they want. If you’ve focused your blog on an SEO content strategy, you’ve already located the keywords you know your audience is searching for, so include those in your descriptions. Mention others.  When you share other people’s content, mention them as a thank you. Plus, you’ll make more friends that way!